Marketing experts share the view that branding is one of the ways by which a dominant position on the market can be achieved. Regional branding has been in the European countries for a long time, while in Serbia there were several attempts, which were not fully implemented and did not achieve significant results. The importance of branding to differentiate local resources is still not sufficiently recognized.

Based on the experiences of the regions with a significant time-span in regional branding, and foreseen goals, it is expected that the region of eastern Serbia in the future will achieve a large scale of positive effects from branding. It is not just that certain manufacturers or service providers will get a label on their product/service, which will be an indicator and guarantor of a certain level of quality, but there are also a whole series of positive effects for the entire economy of eastern Serbia.

On the ceremony "Balcanica Superior Gala", that was held on 28/11/2018 in the Theater "Zoran Radmilović" Zajecar, RARIS - Regional Development Agency Eastern Serbia presented top ten companies that fulfil the criteria of the brand "Balcanica Superior" and received the prestigious status of "Certified partner".