Regional Brand of Eastern Serbia “Balcanica Superior” is a certification trademark which:

  • Guarantees that branded product or service is of a certain degree of quality and that it originates from Eastern Serbia;
  • Improves reputation, visibility and credibility on the market of a brand user.

The certification trademark “Balcanica Superior” is registered with the Intellectual Property Office under the number 75306 in accordance with the Nice Classification (International Classification of Goods and Services for the Registration of Trademarks).

Why Regional Brand of Eastern Serbia “Balcanica Superior”?

The regional brand of Eastern Serbia was established on the basis of the best European experiences. It contributes to the differentiation of Eastern Serbia from competing regions and enhance visibility of Eastern Serbia and its best products and services globally.

What are the benefits from the Brand?
Benefits for companies:

  • Significantly higher visibility of branded products and services;
  • Better promotion with publicity brought by the Regional Brand;
  • Continuous external monitoring, as well as self-evaluation which leads to greater consumer satisfaction;

Benefits for customers:

  • Warranty - the Brand constantly monitors and controls the fulfillment of the set of criteria;
  • Hedonism - branding makes shopping a pleasure, not just a satisfaction of needs;
  • Ethics - the brand guarantees a certain level of ethics, which, as well as quality, is constantly checked and monitored;

Who can use the Regional Brand of Eastern Serbia “Balcanica Superior”?

The regional brand of Eastern Serbia “Balcanica Superior” and the status “Certified Partner” can be used by companies and rural households that provide accommodation and food preparation services or have products of a clear regional character and which fulfill the defined set of criteria. Since the November 2018, this status was given to 14 Certified Partners.

How to become a Certified Partner of the Regional Brand of Eastern Serbia “Balcanica Superior”?

The process starts with submission of application by a company. Application can be submitted any time during a year. RARIS checks the compliance with the defined set of criteria. Process is ending by signing a contract and certificate award ceremony. Certificated partners are required to pay symbolic annual fee which is used for covering the costs of managing the Brand and its promotion.

Who manages the Regional Brand "Balcanica Superior"?

The owner of the Regional brand of Eastern Serbia "Balcanica Superior" (certification trademark) and the owner of the trademark rights is RARIS - Regional Development Agency of Eastern Serbia, which guides the whole process in coordination with the Regional Platform as a mechanism for stakeholders' active participation.